Great American Burgers, huh. What does that even mean? he thought to himself. He wasn’t sure. One of those burgers sat in front of him, so he took a bite. It tasted good, but so did every other burger from every other joint.
He took a swig from what was ostensibly a Great American Beer as he contemplated "greatness" meaning "as good as everything else." He didn’t have a good response. It all felt so abstract and meaningless, and he just wanted to enjoy a good burger and a good beer.
Well, it was a good burger and a good beer, and he realized he’d need to give up caring to enjoy it.
So he did.